Florence Charm Trail

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As Publisher at the Siuslaw News, Jenna had the privilege of connecting with our community in meaningful ways. she is excited to share a vision that not only honors our past but also sets the stage for a vibrant future.

Lets go back to 2017, when Jenna initiated the Charm Trail in Florence. This wonderful endeavor was inspired by none other than Jim Martin, a mentor and collaborator she was fortunate to serve alongside on the Florence Area Chamber of Commerce board. Jim’s invaluable insights helped shape the Charm Trail, and with the assistance of his daughter, Robyn Smith, they successfully navigated the early days of this program.

This initiative holds a special place in Jenna's heart, and she couldn’t be more thrilled to lead its revival with her husband and partner Jared Anderson. Together they have embarked on an exciting rebranding journey, complete with a comprehensive promotional strategy that leverages radio, social media, visitors’ guides, and partnerships with local tourist organizations. 

Our dedicated locals and visitors, who have cherished this program for eight years, will surely find renewed energy in this revitalized initiative.

Please visit www.FlorenceCharmTrail.com for out and check out our participating partners. 2025 brings new charms and locations.